Fru Bohlin
New visual identity for Fru Bohlin, an interior design agency based in Stockholm.
Branding
Logo design
![FruBohlin_logo.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611875432278-CLQYT8UICE1NDCIV7GGL/FruBohlin_logo.jpg)
![FruBohlin_symbol_explanation.png](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611875575688-KD1XJ70ZA42EKTTX9O5O/FruBohlin_symbol_explanation.png)
The symbol is a combination of the core business, the home, and the initials of their namesake, Fru Bohlin.
Ultimately creating a symbol that perfectly captures the essence of the brand.
![FruBohlin_pattern00_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611875088335-XKRRJ1NXIP3CXB8J8GRP/FruBohlin_pattern00_low.jpg)
A brand pattern derived from the symbol creates a solid foundation for further branding and recognition.
![FruBohlin_pattern01_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611876188187-0N5I8YBJUOC7SSYFF0Z4/FruBohlin_pattern01_low.jpg)
![FruBohlin_fargvarld.png](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611877501321-AM0ZSOGGA14UIK2ZX4GW/FruBohlin_fargvarld.png)
![FruBohlin_visitkort_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874501437-RJJCDZDLIQA970FI9SSU/FruBohlin_visitkort_low.jpg)
![FruBohlin_bok_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874494554-M60LRXPE7HDNN5RZO4IO/FruBohlin_bok_low.jpg)
![FruBohlin_display_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874493093-8AQJEKHUH4MGUTAHAR8I/FruBohlin_display_low.jpg)
![FruBohlin_skylt_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874496013-UFZ2HI640JEUWQMYPYBL/FruBohlin_skylt_low.jpg)
![FruBohlin_folder1_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874494265-AVCY6GPY46JZ1VTH9Q3Z/FruBohlin_folder1_low.jpg)
![FruBohlin_folder2_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874493837-XRW2FYNWB2WV2L5JV6YL/FruBohlin_folder2_low.jpg)
![FruBohlin_inbjudan_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874493236-5NYNWVSK6TT42RN3E8L8/FruBohlin_inbjudan_low.jpg)
![FruBohlin_tote_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874498660-25T1EUGEDU89GOWU38AZ/FruBohlin_tote_low.jpg)
![FruBohlin_symbol_low.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1611874500572-K5YNNXVYCXS7GVQ7V90S/FruBohlin_symbol_low.jpg)