Creative World
Lekia wanted to challenge the traditional toy branding and create something that nurtures children’s creativity, playfulness and innocence. So together we created a shop-in-shop concept where children can play, create and explore.
Branding
Design
Store Concept
![Logo_fysisk.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737997641-1FMK1OQE4LG9PGO6X9QU/Logo_fysisk.jpg)
![CreativeWorld_logo.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737983710-FCLSACW8QI8RW6IGHTNQ/CreativeWorld_logo.jpg)
![CreativeWorld_typo.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737989983-HZ8OOAP0WBML4N2U0AYV/CreativeWorld_typo.jpg)
![CW_1_HD.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737989775-TR6LLRV97EXBI2YJWC2O/CW_1_HD.jpg)
![CW_2_HD.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737989983-J31WXD5FLBP5HM8YYUJA/CW_2_HD.jpg)
![CW_3_HD.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737990868-HFESUDKQRYT5FU3MZ8KS/CW_3_HD.jpg)
![CW_4_HD.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737993856-4B174S67NABZ60CF40P1/CW_4_HD.jpg)
![CW_5_HD.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737994379-P6TZ0E4SV063S4J8ZEAP/CW_5_HD.jpg)
![CW_6_HD.jpg](https://images.squarespace-cdn.com/content/v1/5f74c010d36c8e051d674343/1601737995225-82VEFEF5I0RVGA1LKM5G/CW_6_HD.jpg)